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    <description>The registry behind .Best on the ICANN 2026 round, new gTLDs, and the naming layer.</description>
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      <title>The 2026 round closes with more than 1,600 applications</title>
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      <pubDate>Sun, 16 Aug 2026 09:00:00 GMT</pubDate>
      <description>ICANN's first new gTLD application window in fourteen years closed on 12 August. Here are the numbers, what is still provisional about them, and what happens between now and Reveal Day.</description>
      <category>ICANN 2026</category>
      <category>new gTLD</category>
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      <title>The .ai gold rush, by the numbers</title>
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      <pubDate>Mon, 15 Jun 2026 09:00:00 GMT</pubDate>
      <description>How a quiet Caribbean country-code became the fastest-growing extension on the internet — and what it proves about naming in the AI era.</description>
      <category>AI domains</category>
      <category>data</category>
      <category>TLDs</category>
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      <title>The ICANN 2026 new gTLD round, explained</title>
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      <pubDate>Wed, 20 May 2026 09:00:00 GMT</pubDate>
      <description>What the next round of new top-level domains is, why it matters, and what internet.Best is applying for.</description>
      <category>ICANN 2026</category>
      <category>new gTLD</category>
      <category>explainer</category>
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      <title>Why superlative TLDs win in the AI era</title>
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      <pubDate>Fri, 10 Apr 2026 09:00:00 GMT</pubDate>
      <description>In an internet mediated by AI agents, a domain that means something becomes machine-readable real estate. Here's why the extension itself is now a signal.</description>
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