Clients now meet a professional on a platform, a map and a feed before the first call. Here is what those profiles cannot do for the business, and what an address of its own does instead.
64M
Americans did freelance work in 2023
38% of the US workforce, up 4 million on 2022. Most of them are found by name — and sent to a platform profile that puts competitors next to it.
Americans doing freelance work (millions)
2022 · 60M2023 · 64M
Upwork, Freelance Forward 2023 (survey by Edelman Intelligence)
41%
Of consumers always read reviews for local businesses
Up from 29% a year earlier. Before a client calls, they check — and the reviews they read are scattered across platforms the professional does not control.
Consumers who always read reviews
2025 · 29%2026 · 41%
BrightLocal, Local Consumer Review Survey 2026 (US consumers)
Both figures are rounded and attributed to their publishers. They describe the market independent professionals work in, not pros.Best’s own numbers.
A profile is a tenancy
Four things a professional's profiles and handles cannot do, however full the diary is.
01
The business cannot hold its name everywhere
The same professional is @noravidal on one network, @noravidal.studio on another, @noravidal_lisbon on a third — and on the fourth, somebody else got there first.
One business, four networks
MANora Vidalthe same studio, everywhere
@noravidal@noravidal.studio@noravidal_lisbontaken
Four names · none of them the business's
02
The client belongs to the platform
Work found through a marketplace comes with its fees and its rules, and the client it brought stays largely on its side. When its ranking changes, the enquiries change with it.
Reach, after the ranking changed
248,120−38%
03
Anyone can pose as the professional
Fake profiles quote prices and take deposits under a real professional's name and photos. Verification is sold, revoked and redefined, so the badge that answered it is now a subscription.
Search · noravidal
MANora Vidal@noravidalVerified · $8/mo
MANora Vidal@noravidal.realNot them
The badge is a subscription
04
The business has no address of its own
What it has is a platform profile, a map pin, a review page and a handful of accounts, each saying something slightly different — and none of them on a domain it controls.
linktr.ee/noravidal
instagram.com/noravidalTheirs
tiktok.com/@noravidal.studioTheirs
youtube.com/@noravidal_lisbonTheirs
Four domains · not one of them the business's
One address. Everything the business is.
pros.best/yourname is an address the business holds, a hub it opens, and a follow that is held against it.
Your business. At the Best address.
pros.best/yourname for free, and on Pro yourname.pros.best — your own address, easy to say and easy to find.
noravidal.pros.best
Address ofNora Vidal
PlanPro
pros.Best brandingRemoved
All your links in one place
The portfolio, the booking, reviews and a way to ask on one page, at one address on the card and the invoice.
Nora Vidalpros.best/noravidal
Book a consultation
The newsletter
Super Follow: Grow your clients
Clients follow you at your address, not a platform's — so past clients hear when you have availability, from you.
Super Follow
12,846+24%
Held atpros.best/noravidal
Moves with the nameYes
Click analytics
See what clients press — portfolio, book, quote — counted at your own address rather than inferred from a platform's dashboard.
Link clicks, this month
48,209+18%
Measured atyour own address
Send messages to Super Followers
New availability, a new service, the season's offer: written once, and it lands with every Super Follower.
Message to Super Followers
Autumn consultations are open — 10% off a first visit with SUPER10.
Delivered12,846 of 12,846
Lands intheir super box
Private links for Super Followers
The design clinic, first pick of dates, the returning-client rate: rows that open for the clients who followed you, and stay shut for everyone else.
On the business's hub
Find the studio
Book a consultation
The design clinicSuper Followers
Shut, not hidden
One address, one page, one following — and all three of them the business’s. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what each plan costs. About .best covers the domain the paid plans come with.
Ready to create your business's hub?
For the consultants, coaches, designers, lawyers, therapists and local trades that want an official address of their own.