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For media

The name is said on air. Give it somewhere to land.

For channels, publishers & networks

A channel is published everywhere and hosted nowhere. The live stream is on one platform, the clips on another, the podcast in a directory, the archive on a site, and the audience is split across four social accounts that each hold a different slice of it. The one thing every viewer already knows is the name — and the name is what a brands.best address turns into a destination: brands.best/yourchannel, said at the end of a segment and typed correctly the first time.

It matters most at the two moments a channel cannot control. Somebody hears the name once, on air or in a clip somebody else reposted, and has to find you from memory. And somebody finds an account using your name and has no way to tell whether it is the newsroom or an impersonation.

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One address for the channel, wherever it is watched.

What one address does for a channel

Eight things a platform account and a link-in-bio cannot do.

It is short enough to say out loud
A channel's URL is spoken more often than it is clicked — at the end of a segment, in a trail, over a chyron. An address that is just the name survives being heard once and typed later.
Every platform on one page
The live stream, the clips channel, the podcast feed, the app, the newsletter and the four social accounts. One page that collects the whole output rather than whichever platform happens to be in the bio this month.
It survives a platform move
Channels get demonetised, throttled, renamed and occasionally removed. When the destination changes, you change one row on a page you own — instead of every mention of the old URL that is already out there.
Proof it is the real newsroom
On Pro, with your own .best domain, you hold the DNS, so the reverse-link verification Bluesky, Mastodon and others use works out of the box — the same mechanism that lets a platform confirm an outlet is who it says. Premium adds a certified badge on the hub.
Impersonation gets harder
Fake breaking-news accounts wearing a real channel's name and logo are a standing hazard, and the fastest correction is an address nobody else can register. One place to point at when a desk asks which account is yours.
An audience that is not rented
Super Follow puts the following at your address rather than inside a platform's graph, so the people who chose you travel with the name rather than with the app that happened to collect them. How Super Follow works.
The desks people actually need
Advertising, syndication, corrections, press, guest bookings, work experience. The enquiries a channel gets daily, each on its own row, instead of one inbox that answers none of them well.
One address per brand you run
A network with three shows and two podcasts can hold one address each, all under names it controls — rather than five handles negotiated separately on every platform, in whatever spelling was still free.

Where it earns its keep

Everywhere the channel already says its own name.

On air and in the end card

The line at the close of a segment, and the card at the end of a clip. Short enough to say, short enough to read.

In every platform bio

The one link each of them allows, pointing at the page that holds the other eleven.

On the press release and the media kit

What an advertiser, a syndication partner or another newsroom types when they need to reach you.

In the reposted clip

Where the watermark is the only thing that survives the repost, and the name in it has to resolve.

The plan for a name that is broadcast

Start free on brands.best/yourname. Pro is where the domain and the follower list arrive.

Premium
€10/month — billed annually

Pro puts the channel on its own domain and hands you the audience list; Premium adds the certified badge and the priority abuse desk, which is what an impersonated newsroom needs on the day it matters. See how it works.

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  • Everything in Pro
  • Prompt It (25 free monthly prompts)
  • Certified account badge
  • Enhanced content, fonts, & layouts
  • Send messages to Super Followers
  • Premium yourbrand.best
  • Advanced click & follower statistics
  • Priority abuse & support desk

The hubs on this site are sample pages, and the names on them are illustrative rather than anyone’s official presence. Compare the plans.

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