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Private links for Super Followers

by internet.Best

Share private content to reward Super Followers.

From the Pro plan

A row on your hub can be private: it sits in the list where everyone can see it, shut, and opens the moment somebody Super Follows. Shut rather than hidden, so a visitor knows there is something there and what it takes to reach it.

Nobody pays anything. The row costs a follow, and the follow is held at the brand’s address — so what the locked row collects is a customer list that stays the brand’s.

Seven rows on one hub. Six of them shut.

How a shut row works

One switch on an ordinary row, and the six things that follow from it.

Shut, not hidden
The row sits in the list where everyone can see it, with a lock on it. A visitor knows there is something there and what it takes to reach it — which is what makes the button worth pressing.
One tap opens it
They press Super Follow and the row opens for them, there and then. No account to open, no app to install, and nothing for them to pay.
The paywall shape, without the paywall
Something held back, and a way in: the shape everybody already understands. The price is a follow rather than a card, so what the brand is collecting is a customer list rather than a transaction.
Any row can be one
A link, a folder, a download, a stream, a discount code, the good version of the thing everyone else gets a preview of. It is an ordinary row on the brand's hub with one switch flipped.
The link behind it stays yours
Handle and all: what sits behind the row is not published on the page, so it is not scraped off it either. Until somebody follows, there is a lock and nothing else.
And something to send them after
On Premium, a private message goes out automatically the moment they follow — the code, the link, or simply a welcome. See messages to Super Followers.

Private links come with Pro; the button that opens them is on every plan, the free one included — see what each plan carries.

A subscriber wall, and a shut row

Both keep something back. What they ask for is not the same thing.

What is being comparedSubscriber-only content on a platformA private link on your hub
What it asks the visitor forA subscription, and a card to put on itOne tap: Super Follow, free to them
Who ends up with the relationshipThe platform, which bills them and keeps the listThe brand: the follow is held at its address
Where the locked thing can liveInside that platform, in the formats it supportsAnywhere. It is a link, so it can point at anything
What a passer-by seesA prompt to subscribe, usually over the thing itselfA row with a lock on it, in the list with everything else
If you moveThe wall, the content and the subscribers stayThe row moves with the address, and so do the followers

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