About .best
The domain brands.best sits on — and the one your brand's own address can sit on too.
.best is a top-level domain, like .com or .org. It is run by domains.Best, the ICANN-accredited registry behind internet.Best, which has operated it since 2018 under a registry agreement with ICANN renewed in 2024.
brands.best is a .best name, and every brand hub starts there, at brands.best/yourbrand. The Pro and Premium plans go one step further and put the brand on a .best domain of its own — yourbrand.best — registered to the brand through an ICANN-accredited registrar. See Your brand. Your domain. and pricing.
Who runs it
An operating registry, not a plan.
The .best registry is operated by BestTLD Pty Ltd, an ICANN-accredited registry operator, and domains.Best runs abuse monitoring and response across the .best top-level domain. The company behind it, internet.Best, is set out on its own page; brands.Best itself is described on About brands.Best.
Questions about a .best name for your brand? Contact us.
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