Insights

Reveal Day: the 2026 round's 1,615 applications, in full

On 7 October ICANN published every application in its 2026 new gTLD round: 1,615 applications for 986 strings. What the list shows, where the fights are, and what happens between now and next March.

By internet.Best · October 27, 2026 · ICANN 2026 · new gTLD · Reveal Day · news

At 18:00 UTC on 7 October 2026, ICANN published the applications in its 2026 new gTLD round: every applied-for string, the entity behind each one, the public parts of the applications and the contention sets. It is the first time since 2012 that anyone outside ICANN has seen the whole field.

Publication is not approval. Every application on the list is still in pre-evaluation, none has been granted, and ICANN itself says the final list is only fixed on String Confirmation Day. What follows is what the published list says, counted from ICANN's own export; every string and every applicant is in our tracker.

Reveal Day, in figures

1,615
Applications published by ICANN
986
Distinct strings applied for
263
Strings with two or more applicants
723
Strings with a single applicant

From 1,663 to 1,615

The window closed on 12 August with 1,663 applications submitted. On 22 September ICANN confirmed that 1,616 had paid their evaluation fee and would proceed, and the list published on Reveal Day holds 1,615. Our tracker reads ICANN's export of the same day, which lists 1,614 primary applications from 480 applicants: the one-application gap is ICANN's to settle on String Confirmation Day.

Most applications also name a replacement string, a second choice that only comes into play if the first does not proceed: 1,169 of them in the export. Applicants had from 8 to 21 October to switch to it.

What kind of names

Applications by type, as ICANN counts them
Brand (.brand)
333
A company's own name or trademark, for its own use.
Applicant Support
51
Applicants in ICANN's reduced-fee support programme.
IDN (non-Latin script)
21
Mostly Chinese, from 在线 and 购物 to 人工智能.
Community
16
Run on behalf of a defined community.
Geographic
15
Self-identified geographic names, from .roma to .bali.
Variants
9
Variant strings of an IDN.
Categories overlap (an IDN can be a brand), and everything outside them is a generic string. Figures from ICANN's Reveal Day release.

Where the applicants are

Applications by region
North America
864
Europe
506
Asia-Pacific
218
Africa
16
Latin America & Caribbean
11
North America, Europe and Asia-Pacific as ICANN reports them; Africa and Latin America counted from ICANN's export. By country, the United States leads with 841 primary applications, then Malta (158) and the Cayman Islands (138), where several portfolio registries are incorporated, then Japan (84), China (51) and Germany (46).

Where the fights are

At Reveal Day ICANN's contention sets group identical strings only; string-similarity review can still add to them later. Even so, 891 applications, more than half the round, are already in one of 263 sets. Most sets are small: 114 strings have exactly two applicants, 64 have three.

The largest is .agent, with 13 applicants, Google, Meta and OpenAI among them, plus a community application from Open Agent Registry. Then .bit with 11, and .api, .brand and .hub with 10 each.

Every string with five applicants or more

StringApplicants
.agent13
.bit11
.api10
.brand10
.hub10
.pop9
.robot9
.max8
.official8
.pod8
.zen8
.agi7
.ask7
.connect7
.firm7
.key7
.lab7
.mind7
.therapy7
.vibe7
.fix6
.gaming6
.gen6
.good6
.human6
.labs6
.mart6
.omg6
.portal6
.share6
.wealth6
.aid5
.air5
.asi5
.craft5
.crypto5
.etc5
.fab5
.get5
.gym5
.hello5
.list5
.mcp5
.merch5
.ops5
.project5
.robotics5
.sign5
.sys5
.tap5
.tea5
.way5
.yes5

A round shaped by AI

In 2012 the most contested string was .app. In 2026 it is .agent, and the AI vocabulary runs through the top of the list: .robot (9 applicants), .agi (7), .asi, .mcp and .robotics (5 each), .gpt and .model (3), .llm (2), and 人工智能, Chinese for artificial intelligence.

The AI companies applied very differently. OpenAI filed 15 applications, mixing its brands (.openai, .chatgpt, .gpt, .codex) with open generic strings such as .agent, .agi, .asi, .mcp, .model and .skill. Google, through its registry Charleston Road, filed 39, from .gemini and .deepmind to .agent, .api and a community application for .mcp. Meta filed 18, including .agent, .superintelligence and .metaai. Anthropic applied for its two brands only, .anthropic and .claude.

Who applied for the most

Portfolio registries dominate the volume. Link Freedom Group filed 158 applications and XYZ.COM 139, ahead of Registry Services (77), Intercap Registry (71), Radix (46), ShortDot (40) and Google's Charleston Road (39). At the other end, 343 applicants filed for a single string: mostly brands, cities and communities applying for their own name.

What happens next

  1. 7 October 2026
    Reveal Day
    ICANN publishes the applications and the contention sets.
  2. 8–21 October 2026
    Replacement period
    Applicants with an eligible replacement string can switch to it.
  3. 17 November 2026 · upcoming
    String Confirmation Day
    The final list of applied-for strings and the updated contention sets.
  4. 27 November 2026 · upcoming
    Withdrawal with a 65% refund
    The last day to withdraw and recover 65% of the evaluation fee, 23:59 UTC.
  5. 17 Nov 2026 – 16 Mar 2027 · upcoming
    Community input and objections
    Public comments and formal objections on the published applications.
Evaluation, contention resolution and contract signing follow. The first delegations of 2026-round TLDs are not expected before those steps are complete.

Where internet.Best sits in this

internet.Best applied for one string: .socialmedia. On the published list it has a single applicant, us, and sits in no contention set.

Sources