Answers about internet.Best
What internet.Best is, how the .Best registry, web.Best and ai.Best fit together, and what we're applying for in the ICANN 2026 new gTLD round.
internet.Best
What is internet.Best?
internet.Best is an ICANN-accredited domain registry and the parent brand behind three platforms: domains.Best (the registry operating the .Best top-level domain), web.Best (a video-first website builder), and ai.Best (a multi-model AI platform). Its mission, summed up in its slogan, is to "name the internet" — building naming and usage infrastructure for the AI era.
Who runs internet.Best?
internet.Best is led by CEO Cyril Frémont and operated by BestTLD Pty Ltd. The .Best registry was acquired by THE BEST SAS in 2018. The company is associated with Paris, France.
What does "we name the internet" mean?
It reflects internet.Best's thesis that in an AI-mediated internet, the naming layer — the words after and before the dot — carries meaning that both humans and AI agents can resolve. internet.Best builds the registry, website, and AI infrastructure to own that naming layer.
.Best and the registry (domains.Best)
What is the .Best domain?
.Best is a top-level domain (TLD) — the part after the dot, like .com or .org. It is a superlative TLD, meaning the extension itself signals category leadership (for example hotels.best or paris.best). The .Best namespace launched in 2014 and has been operated by the current internet.Best team since 2018.
Is .Best ICANN-accredited?
Yes. domains.Best operates .Best as a fully ICANN-accredited registry, to the same standards as the largest TLDs, with a clean compliance record. Its registry agreement was renewed for ten years in 2024.
How many .Best domains are registered?
There are approximately 50,000 .Best domains under management as of mid-2026, served through more than 300 registrar partners across five continents. The namespace has grown steadily every year since 2018.
How do I register a .Best domain?
You register a .Best domain through any participating registrar partner. domains.Best is a wholesale registry providing the infrastructure (EPP provisioning, RDAP, DNSSEC-signed zones, and abuse operations) that registrars sell through.
web.Best
What is web.Best?
web.Best is a cinematic, video-first website builder. Instead of starting from a text template, sites begin with motion — with shoppable videos, a "Like-to-Action" conversion feature, and cinematic templates built for an AI-mediated, TikTok-native web. It reports up to 30% more visitors, 2x engagement, and 4x conversions versus static sites.
ai.Best
What is ai.Best?
ai.Best is a multi-model AI platform that puts all the leading AI models — Claude, GPT, Gemini, Grok, Mistral, DeepSeek and more — behind one login and one subscription, for less than the price of a single frontier subscription. You describe what you want and ai.Best routes it to the model that does it best.
Which AI models does ai.Best include?
ai.Best brings together leading chat models (such as Claude, GPT, Gemini, Grok, Mistral, DeepSeek, Llama, Qwen and Perplexity) plus image and video models (such as Flux, Sora, Runway and Kling), so chat, image generation, and video creation all live in one place.
How does ai.Best pricing work?
ai.Best is a single subscription that costs less than one standard frontier-model plan, replacing the need to pay for several separate AI subscriptions. One plan gives access to every model.
Does ai.Best have a marketplace?
Yes, but the marketplace is now one feature inside the platform rather than the whole product. You can browse creator prompts, run workflows from the store, and discover skills and templates, then run them on whichever model fits. Creators keep 90% of sales, with a flat 10% + €1 commission and Stripe fees absorbed by the platform.
ICANN 2026 new gTLD round
What is internet.Best applying for in the ICANN 2026 round?
internet.Best is applying for ten new top-level domains in the ICANN 2026 new gTLD round, across two clusters: an AI cluster and a creator-economy cluster. Each string is paired with the registry, website builder, and AI platform needed to turn a registration into a working product.
What are the ten proposed strings?
The AI cluster is .prompt, .chatbot, .answer, .ask, and .skills. The creator cluster is .creator, .socialmedia, .influencer, .content, and .streamer. Each has a dedicated page describing its market, community, and opportunity.
Why is internet.Best applying for these domains?
Most new TLDs fail because nothing happens after a name is registered. internet.Best already owns every step after the dot — an ICANN-accredited registry (domains.Best), an instant website builder (web.Best), and a multi-model AI platform with a marketplace (ai.Best) — so a new string can do something useful the day it launches.
When is the ICANN 2026 new gTLD round?
The ICANN 2026 round is the next application window for new generic top-level domains. It is widely described as the largest naming redistribution since .com, and the first opportunity in years to claim category-defining strings for the AI and creator economies.
Domains in the AI era
Why do domain names matter in the age of AI?
As discovery shifts from typed searches to AI assistants that read, recommend, and choose on a user's behalf, names that clearly describe what they do become machine-readable real estate. A domain that means something can be resolved by an AI agent without ambiguity; a domain that means nothing becomes friction. This is why descriptive and superlative TLDs are gaining value.
What is a superlative TLD?
A superlative TLD is a top-level domain whose extension expresses category leadership. .Best is the primary example: hotels.best or paris.best carry a claim of being the best in that category, a signal both humans and AI agents can interpret directly from the name.
What is the .ai precedent internet.Best cites?
.ai registrations grew from roughly 144,000 at the end of 2022 to more than one million by January 2026 after ChatGPT launched, and .ai registry revenue for Anguilla rose from about $2.9M in 2018 to over $100M in 2024. internet.Best cites this as evidence that a well-positioned, meaningful TLD can be revalued rapidly in the AI era.