Notes on naming, domains, AI, and the creator economy — from the team building the naming layer for the agent era.
ICANN's first new gTLD application window in fourteen years closed on 12 August. Here are the numbers, what is still provisional about them, and what happens between now and Reveal Day.
Read the post →How a quiet Caribbean country-code became the fastest-growing extension on the internet — and what it proves about naming in the AI era.
Read the post →What the next round of new top-level domains is, why it matters, and what internet.Best is applying for.
Read the post →In an internet mediated by AI agents, a domain that means something becomes machine-readable real estate. Here's why the extension itself is now a signal.
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