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For fashion boutiques

The new arrivals, the fitting and the drop — one address in the window and on the tag.

For places people try things on

Somebody who likes what they saw in the window wants three things: what came in this week, whether it is in their size, and when they can come and try it on. A shop.best address answers all three on one page: shop.best/yourboutique, with the new arrivals, the fitting booking, the store and the way to ask.

It is an address in the boutique’s name — and on Pro, a .best domain of its own — so it goes on the swing tag, the bag, the receipt and the window, and it keeps working whichever e-commerce platform or marketplace you sell through this season.

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Aurelian
A shop in NoHo — open today till 7
Shop the new arrivalsIn store & online
Book a fittingFree, 30 minutes
Find the storeNoHo, New York
Instagram@aurelian
The listDrops first

One address between the window and the fitting room.

What one address does for a boutique

Eight things a listing you rent cannot do for a shop with a fitting room.

The new arrivals, first
The first row is what came in this week, in your order and at your prices, rather than a marketplace grid that puts a cheaper lookalike next to it.
A fitting, booked
A row for booking a fitting or a styling hour, pointing at the calendar you already use, so the appointment arrives with the size and the date.
Sizes and stock, before the trip
Link the size guide and the stock check, so nobody crosses town for a jacket that is not in their size.
Proof it is the real boutique
On Pro, with your own .best domain, you hold the DNS, so the reverse-link verification Bluesky, Mastodon and others use works out of the box, and once it is registered to you, nobody else can take it. Premium adds a certified badge — worth having the first time a fake page runs a sale you never announced.
The collection as you shot it
Your lookbook, your crop, your order — not a platform’s thumbnails deciding what is seen first.
A way to ask first
WhatsApp, phone and email on the same page, so “do you have it in a 38?” reaches the counter instead of going unanswered.
The store, and when it is open
The address, the hours, the late opening on Thursdays. What a customer checks before leaving the house, answered on one page.
The list hears it first
Super Follow is held at your address, so the customers who came once hear about the drop, the private sale and the restock from you directly. How Super Follow works.

Where it earns its keep

Everywhere the boutique’s name is already printed.

On the swing tag

The piece leaves the shop with the address on it, and the next one can be ordered from it.

On the bag and the tissue

Carried down the street, and kept in a wardrobe for months.

In the window

Readable from the pavement, and it tells a passer-by where to see the rest of the collection.

In every bio

One line instead of a link per app, still pointing at this week’s arrivals after you change them.

The plan built for a boutique

Start free on shop.best/yourboutique. Premium is the plan a business with a door takes.

Premium
€10/month — billed annually

Premium adds the certified badge, the full design control and the follower list you can write to — the three things a boutique needs when the page is bringing people through the door rather than collecting likes. See how it works.

Create your premium account
  • Everything in Pro
  • Prompt It (25 free monthly prompts)
  • Certified account badge
  • Enhanced content, fonts, & layouts
  • Send messages to Super Followers
  • Premium yourshop.best
  • Advanced click & follower statistics
  • Priority abuse & support desk

The hubs on this site are sample pages, and the names on them are illustrative rather than anyone’s official presence. Compare the plans.

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