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shop.Best
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For shops

The address in the window, and the sale that pays no marketplace.

For places people walk into

Somebody looking up a shop is rarely browsing. They want to know whether you are open, whether the thing is in stock and how far the walk is. A shop.best address answers all three on one page: shop.best/yourshop, with the hours, the stock, the door and the way to ask — instead of a marketplace listing that charges you a commission to introduce you to a customer standing outside.

It is an address in the shop’s name — and on Pro, a .best domain of its own — rather than a storefront inside somebody else’s catalogue — so it goes in the window, on the receipt, on the tote and on the tag, and it keeps working when the e-commerce platform, the marketplace or the delivery app changes its terms.

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Aurelian
A shop in NoHo — open today till 7
Shop the new arrivalsIn store & online
Book a fittingFree, 30 minutes
Find the storeNoHo, New York
Instagram@aurelian
The listDrops first

One address, and the door is found.

What one address does for a shop with a door

Eight things a listing you rent cannot do for a shop.

Open, or not, right now
The first line answers the only question somebody two streets away is asking. Not a cached opening time on a map somebody else maintains, and not a phone call you have to stop serving to take.
The stock, as you sell it
New arrivals, the one-offs and the thing everybody comes in for — in your order, at your prices, without a discount competitor placed under it by an algorithm that gets paid either way.
The door, and how to reach it
The street, the nearest stop, which side of the road, and where to park a bike. The directions the shop gives forty times a week, given once where anybody can find them.
The appointment, when it needs one
A fitting, a repair drop-off, a styling hour. The booking sits on your own page rather than behind a platform that takes a share of a service you perform in your own room.
Click, collect and deliver
Reserve it, collect it, or have it sent — the three rows a shop actually needs, pointing at whatever you already use, without a marketplace between you and the person paying.
Proof it is the real shop
On Pro, with your own .best domain, you hold the DNS, so the reverse-link verification Bluesky, Mastodon and others use works out of the box, and once it is registered to you, nobody else can take it. Premium adds a certified badge — worth having the first time a fake account runs a sale you never announced.
A way to ask before coming
Phone, WhatsApp, email and the enquiry form on one page. “Do you have it in a 42” arrives at the counter instead of going to whoever answers fastest.
The customer stays yours
Super Follow is held at your address, so the people who came once hear about the sale, the restock and the late opening directly — rather than through a platform that rents you back the customer who was already standing in your shop. How Super Follow works.

Where it earns its keep

Everywhere the shop's name is already printed.

In the window

Short enough to read from the pavement, and it says what the page is before anybody opens it.

On the receipt and the tote

The two things that leave with every customer. One of them is in a coat pocket a month later.

On the swing tag

The person holding it bought the thing somewhere else. One address tells them where it came from.

In the local listing

One line under the shop's name that leads to your page rather than to a directory's version of it.

The plan built for a shop with a door

Start free on shop.best/yourshop. Premium is the plan a business taking money takes.

Premium
€10/month — billed annually

Premium adds the certified badge, the full design control and the follower list you can write to — the three things a shop needs when the page is bringing people through the door rather than collecting likes. See how it works.

Create your premium account
  • Everything in Pro
  • Prompt It (25 free monthly prompts)
  • Certified account badge
  • Enhanced content, fonts, & layouts
  • Send messages to Super Followers
  • Premium yourshop.best
  • Advanced click & follower statistics
  • Priority abuse & support desk

The hubs on this site are sample pages, and the names on them are illustrative rather than anyone’s official presence. Compare the plans.

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For the shops, boutiques, bookshops, record shops, delis and grocers that want an official address of their own.

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