Your shop. Your domain.

by internet.Best

The address is the product. Everything else hangs off it.

From the Pro plan

Every handle your shop has is somebody else's property with its name typed into it. yourshop.best is a domain: registered to the shop, renewable on its terms, and movable to any registrar the day you decide to move it.

It is the one part of the shop’s presence no platform can rename, throttle or close — and the part the hub, the follow, the private rows and the messages are all attached to.

Get started for free What it costs

Aurelian

A shop in NoHo — open today till 7

Shop the new arrivalsIn store & online

Book a fittingFree, 30 minutes

Find the storeNoHo, New York

Instagram@aurelian

The listDrops first

The address, on the hub it opens.

What the name carries

Six things that follow from the address being a registration rather than a permission.

A name, not a handle

yourshop.best is registered to the shop, renewable on its terms and movable to any registrar. A handle is a row in somebody's database, granted for as long as their terms hold.

DNS you control from day one

Point it where you like, run mail on it, and answer the ownership check every service that asks for one puts in front of you. It is your zone, not a setting inside somebody's product.

Verification that holds

Because you control the DNS, the reverse-link verification Bluesky, Mastodon and others use works out of the box. Premium adds a certified badge on the hub and a priority abuse desk behind it.

The audience attaches to it

Super Follow is held against the name rather than inside an app, so the customers who chose the shop are attached to the one thing it owns rather than to the one thing it rents.

It survives your next move

Change platform, change shop system, change agency: the address is the same, and everything printed, said or linked with it on still arrives.

What it costs

The domain comes with Pro — free for the first year to .best domain owners, €2/month billed annually otherwise. See the plans.

.best is run by domains.Best, which has operated it since 2018, and yourshop.best is registered through an ICANN-accredited registrar — more about .best.

A handle, and a name

The same word, in two places that could not be less alike.

What is being compared	A handle on a platform	yourshop.best
What you hold	Permission to use a string, revocable under the terms	A registration in the shop's name, renewable on its terms
Who can take it	The platform, for a rule, a trademark claim or a mistake	Not the platform: it is the shop's while it renews it
If you want the same name elsewhere	Take whatever is left, usually with digits after it	It is one name and it points wherever you send it
Proving it is you	Whatever the badge scheme costs this year	The DNS answers, and Premium puts a certified badge on the hub
What happens when the platform dies	The handle dies with it	The name is unaffected; point it at what comes next

Ready to create your shop's hub?

For the shops, boutiques, bookshops, record shops, delis and grocers that want an official address of their own.

Get started for free