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Why shop.Best

Customers now meet a shop on a marketplace, a map and a feed before they walk through the door. Here is what those listings cannot do for the shop, and what an address of its own does instead.

5.4B
People using social media
Roughly two thirds of humanity, and about 94% of everyone who is online — the shop's next customers among them.
DataReportal / We Are Social, Jan 2026 estimate
~7
Platforms per user, every month
6.8 on the latest count. A customer can meet the shop on any of them, and each shows different stock, different hours, a different shop.
DataReportal, Global Overview

Both figures are rounded and attributed to their publishers. They describe where customers already are online, not shop.Best’s own numbers.

A listing is a tenancy

Four things a shop's listings and handles cannot do for it, however busy the till is.

01
The shop cannot hold its name everywhere
The same shop is @aurelian on one network, @aurelian.store on another, @aurelian_nyc on a third — and on the fourth, somebody else got there first.
02
The customer belongs to the marketplace
A sale through a marketplace comes with its terms and its commission, and the customer it brought stays largely on its side. When its ranking changes, the shop's visibility changes with it.
03
Anyone can pose as the shop
Fake shops and lookalike accounts run sales under a shop's name and pictures. Verification is sold, revoked and redefined, so the badge that answered it is now a subscription.
04
The shop has no address of its own
What it has is a marketplace listing, a map pin, an online store and a handful of profiles, each with its own stock and hours — and none of them on a domain it controls.

One address. Everything the shop is.

shop.best/yourshop is an address the shop holds, a hub it opens, and a follow that is held against it.

Your shop. Your domain.
shop.best/yourshop for free, and on Pro yourshop.best — registered to the shop, renewable on its terms, and movable to any registrar.
All your links in one place
New arrivals, the store, fittings, click & collect and the list on one page, at one address printed on the bag.
Super Follow: Grow your customers
Customers follow the shop at its address, not a marketplace's — so the regulars hear about the drop from the shop itself.
Click analytics
See what customers press — shop, book, find the store — counted at the shop's own address rather than inferred from a marketplace's dashboard.
Send messages to Super Followers
The new collection, the restock, the late opening: written once, and it lands with every Super Follower.
Private links for Super Followers
The private sale, early access, the insiders' code: rows that open for the customers who followed the shop, and stay shut for everyone else.

One address, one page, one following — and all three of them the shop’s. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what each plan costs. About .best covers the domain the paid plans come with.

Ready to create your shop's hub?

For the shops, boutiques, bookshops, record shops, delis and grocers that want an official address of their own.

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