my.socialmediaSuper Follow
A follow you own. Not a follow you rent.
A normal follow belongs to the platform. A Super Follow belongs to the address — amara.socialmedia — so the creator keeps the audience even if a platform dies, bans them, or throttles their reach.
That is the whole of what the word super is doing there: same one tap for a fan, kept somewhere nobody else can close.
The button, on the hub it belongs to.
What makes it super
Four things a platform follow cannot do, all of them for the same reason: where the follow is kept.
How Super Follow works
The one button on your hub that is about you rather than about a link.
A visitor opens your hub
They arrive at yourname.socialmedia — from a bio link, a post, a card, or by typing the name they already know.
They press Super Follow
One tap on your hub. No account to open, no app to install, no algorithm deciding whether it counts.
The follow lands on your address
It is held against yourname.socialmedia rather than an account inside a platform — so nobody can change the terms of it but you.
You reach them from the hub
Post an update to your followers from the hub on Brand, or export the list and write to them yourself from Creator up.
Super Follow vs. a platform follow
Same gesture from a fan. Two very different things to own afterwards.
| What is being compared | A platform follow | Super Follow |
|---|---|---|
| Where the follow is kept | A row in one platform's database | At your address, in the naming layer |
| What one follow covers | That one account on that one app | You — every channel at your address, including the ones you add later |
| Who decides what reaches them | The feed, and whatever it charges for reach | You. What you post at your address goes out unranked |
| If the platform bans you or dies | The audience goes with it | The audience stays at the address, and the address is yours |
| Getting the list out | Rarely, partially, if the terms allow it | Yours to export from Creator up |
| What it costs | Free, and paid for in reach | Free on every plan, the free one included |
The difference is where the relationship is kept. A platform follow is a row in that platform’s database, and it stays there when the algorithm, the rules or the owner changes. A follow at your own address is one you can take with you. Nothing here is live yet — .socialmedia is an application we filed in the ICANN 2026 round, no name is registered, so no hub is collecting anyone. Where it stands, and what each plan does with the list.
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