Your name. Your domain.
by internet.Best
The address is the product. Everything else hangs off it.
Every handle you have is somebody else's property with your name typed into it. yourname.socialmedia is a domain: registered to you, renewable on your terms, and movable to any registrar the day you decide to move it.
It is the one part of your presence no platform can rename, throttle or close — and the part the hub, the follow, the private rows and the messages are all attached to.
The address, on the hub it opens.
What the name carries
Six things that follow from the address being a registration rather than a permission.
.socialmedia is an application we filed in the ICANN 2026 round. It is not delegated yet, so no name is on sale and no date is fixed — here is exactly where it stands.
A handle, and a name
The same word, in two places that could not be less alike.
| What is being compared | A handle on a platform | yourname.socialmedia |
|---|---|---|
| What you hold | Permission to use a string, revocable under the terms | A registration, renewable on your terms |
| Who can take it | The platform, for a rule, a trademark claim or a mistake | Nobody, while you renew it |
| If you want the same name elsewhere | Take whatever is left, usually with digits after it | It is one name and it points wherever you send it |
| Proving it is you | Whatever the badge scheme costs this year | The DNS answers, and Premium puts a certified badge on the hub |
| What happens when the platform dies | The handle dies with it | The name is unaffected; point it at what comes next |
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