Diners now meet a restaurant on a map, a delivery app and a feed before they sit down. Here is what those listings cannot do for the restaurant, and what an address of its own does instead.
5.4B
People using social media
Roughly two thirds of humanity, and about 94% of everyone who is online — tonight's diners among them.
Users worldwide
2016 · 2.3B2026 · 5.4B
DataReportal / We Are Social, Jan 2026 estimate
~7
Platforms per user, every month
6.8 on the latest count. A diner can meet the restaurant on any of them, and each shows a different menu, different hours, a different place.
MAAmore Mioone restaurant, every month
Accounts to keep up7
Portable identities0
DataReportal, Global Overview
Both figures are rounded and attributed to their publishers. They describe where diners already are online, not restaurants.Best’s own numbers.
A listing is a tenancy
Four things a restaurant's listings and handles cannot do for it, however full the dining room is.
01
The restaurant cannot hold its name everywhere
The same trattoria is @amoremio on one network, @amore.mio on another, @amoremio_trattoria on a third — and on the fourth, somebody else got there first.
One restaurant, four networks
MAAmore Miothe same trattoria, everywhere
@amoremio@amore.mio@amoremio_trattoriataken
Four names · none of them the restaurant's
02
The diner belongs to the platform
An order or a booking through a platform comes with the platform's terms and its commission, and the regular it brought stays largely on its side. When its ranking changes, the restaurant's visibility changes with it.
Reach, after the ranking changed
248,120−38%
03
Anyone can pose as the restaurant
Fake pages post the wrong hours, the wrong menu or a fake offer under a restaurant's name. Verification is sold, revoked and redefined, so the badge that answered it is now a subscription.
Search · amore mio
MAAmore Mio@amoremioVerified · $8/mo
MAAmore Mio@amoremio.realNot them
The badge is a subscription
04
The restaurant has no address of its own
What it has is a map pin, a delivery listing, a booking page and a handful of profiles, each with its own menu and its own hours — and none of them on a domain it controls.
linktr.ee/amoremio
instagram.com/amoremioTheirs
tiktok.com/@amore.mioTheirs
youtube.com/@amoremio_trattoriaTheirs
Four domains · not one of them the restaurant's
One address. Everything the restaurant is.
restaurants.best/yourrestaurant is an address the restaurant holds, a hub it opens, and a follow that is held against it.
Your restaurant. Your domain.
restaurants.best/yourrestaurant for free, and on Pro yourrestaurant.best — registered to the restaurant, renewable on its terms, and movable to any registrar.
restaurants.best/amoremio
RegistrantAmore Mio
DNS controlYours
Move to another registrarAny time
All your links in one place
Tonight's menu, the table, ordering in, the map and the phone on one page, at one address printed on the menu.
Amore Miorestaurants.best/amoremio
Book a table
The newsletter
Super Follow: Grow your regulars
Diners follow the restaurant at its address, not a platform's — so the regulars hear from the restaurant, not from a feed.
Super Follow
12,846+24%
Held atrestaurants.best/amoremio
Moves with the nameYes
Click analytics
See what diners press — book, the menu, order, call — counted at the restaurant's own address rather than inferred from a platform's dashboard.
Link clicks, this month
48,209+18%
Measured atyour own address
Send messages to Super Followers
The new menu, the tasting night, the August closing: written once, and it lands with every Super Follower.
Message to Super Followers
The new season’s menu starts Friday — book a table tonight.
Delivered12,846 of 12,846
Lands intheir super box
Private links for Super Followers
The chef's table, the regulars' offer: rows that open for the diners who followed the restaurant, and stay shut for everyone else.
On the restaurant's hub
Menu
Book a table
The chef’s tableSuper Followers
Shut, not hidden
One address, one page, one following — and all three of them the restaurant’s. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what each plan costs. About .best covers the domain the paid plans come with.
Ready to create your restaurant's hub?
For the restaurants, cafés, bars, bakeries and caterers that want an official address of their own.
