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Your restaurant. Your domain.

by internet.Best

The address is the product. Everything else hangs off it.

From the Pro plan

Every handle your restaurant has is somebody else's property with its name typed into it. yourrestaurant.best is a domain: registered to the restaurant, renewable on its terms, and movable to any registrar the day you decide to move it.

It is the one part of the restaurant’s presence no platform can rename, throttle or close — and the part the hub, the follow, the private rows and the messages are all attached to.

Amore Mio
Trattoria — book a table tonight

The address, on the hub it opens.

What the name carries

Six things that follow from the address being a registration rather than a permission.

A name, not a handle
yourrestaurant.best is registered to the restaurant, renewable on its terms and movable to any registrar. A handle is a row in somebody's database, granted for as long as their terms hold.
DNS you control from day one
Point it where you like, run mail on it, and answer the ownership check every service that asks for one puts in front of you. It is your zone, not a setting inside somebody's product.
Verification that holds
Because you control the DNS, the reverse-link verification Bluesky, Mastodon and others use works out of the box. Premium adds a certified badge on the hub and a priority abuse desk behind it.
The audience attaches to it
Super Follow is held against the name rather than inside an app, so the guests who chose the restaurant are attached to the one thing it owns rather than to the one thing it rents.
It survives your next move
Change platform, change shop system, change agency: the address is the same, and everything printed, said or linked with it on still arrives.
What it costs
The domain comes with Pro — free for the first year to .best domain owners, €2/month billed annually otherwise. See the plans.

.best is run by domains.Best, which has operated it since 2018, and yourrestaurant.best is registered through an ICANN-accredited registrar — more about .best.

A handle, and a name

The same word, in two places that could not be less alike.

What is being comparedA handle on a platformyourrestaurant.best
What you holdPermission to use a string, revocable under the termsA registration in the restaurant's name, renewable on its terms
Who can take itThe platform, for a rule, a trademark claim or a mistakeNot the platform: it is the restaurant's while it renews it
If you want the same name elsewhereTake whatever is left, usually with digits after itIt is one name and it points wherever you send it
Proving it is youWhatever the badge scheme costs this yearThe DNS answers, and Premium puts a certified badge on the hub
What happens when the platform diesThe handle dies with itThe name is unaffected; point it at what comes next

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